– the SAS Magazine about
leadership, strategy and technology

Sanoma

Sanoma listens to the consumer

Sanoma listens to the consumer

With the help of analytics Ulla Kruhse-Lehtonen wants to turn Sanoma into a genuinely consumer-centric company and to use data to fuel competitive benefits. more

Editorial

Time is money

Time is money

You can never get time back. We all know the clichés but for me the most important thing is that time gives me freedom to live in the present, plan for the future and to choose to be where I want. more

Interview

Opening the window of opportunity from the inside

Opening the window of opportunity from the inside

Rita Gunther McGrath, one of the world’s top 10 business thinkers, believes that companies can find ways to tap into discovery-driven growth. To do so takes both the right tools and the guts to change your organization along with your offerings . more

Blog

Babysitting co-op or prison camp?

Babysitting co-op or prison camp?

It is hard to think sensibly about macroeconomics as everything is connected to everything else. Here are some tales related to grasping the economy at large. more

Explorer Patrick Degerman

Rethink the way you think

Rethink the way you think

Patrick “Pata” Degerman has led dozens of expeditions to some of the most fascinating places on our planet. He believes that the barriers we put up for ourselves are just a product of our mind. more

Fraport

The sky is the limit

The sky is the limit

Frankfurt International Airport is one of the largest air traffic hubs in the world. A SAS Business Analytics solution forms the backbone of how passenger processes are controlled. more

Finnair

Finnair flies on analytics

Finnair flies on analytics

Finnair intends to succeed in an environment of intense competition by offering the best connections between Europe and Asia. Analytics is one of the key elements of success. more

Odense

The municipality’s analytical journey

The municipality’s analytical journey

Odense – one of Denmark’s largest municipalities - wants to integrate analytical thinking and to use data to drive innovation within welfare production. more

Opinion

Time for better policing

Time for better policing

Police forces are changing, and digitisation is perhaps the most important force of change. Police reforms have matured the organisations and software technology is ready for police use. more

Interview

Tap into the network

Tap into the network

Companies are struggling to make sense of a new networked reality, in which job titles and hierarchies carry less weight than your ability to tap into the network and share your knowledge. more

Feature

Time Machines

Time Machines

Everything in the world is becoming simpler. Only valuable watches are becoming more complicated. Is it now an expression of luxury to afford something complex? more

Interview

The eternal battle against time

The eternal battle against time

Mr Le Mans - Tom Kristensen - gives some insight into the unique universe of motor sport where every millisecond counts, and where 99 percent is never good enough. more

Telenor

A friendly face

A friendly face

In a company that lives on digital communication, the boss recognises the value of an analogue face. Meet CEO Berit Svendsen who explains how Telenor works with customer experience. more

S-Bank

S-Bank builds its future on customer insight

S-Bank builds its future on customer insight

S-Bank is the first and only in-store bank in Finland. As part of retail giant, S Group, S-Bank offers its services at S Group stores with a strong sense of customer service. more

Interview

Guarding our taxes

Guarding our taxes

Tax Director Hans Christian Holte highlights the importance of the learning state. Data sharing with the private sector and digitization offer many opportunities. more