– the SAS Magazine about
leadership, strategy and technology

Editorial

The data chef - Cooking with curiosity

The data chef - Cooking with curiosity

The majority of us who live within certain proximity of the Arctic Circle are very proud that Nordic cooking has become a worldwide phenomenon within the last ten years. more

Insights

5 ways banks can improve their focus on customer centricity

5 ways banks can improve their focus on customer centricity

In a dynamic market characterized by disruptive business XX and ever-changing customer interests and needs, many companies in the financial sector experience that they have to become much more customer-centric. more

Interview

Recommendations are the most valuable form of customer feedback

Recommendations are the most valuable form of customer feedback

Working diligently with analysis of customer data, Dustin Group shapes its marketing to the preferences of its users. Doubled conversion rates speak for themselves, but Dustin’s driven marketing director Caroline Rudbeck has a lot more to say about customer-centric business. more

Opinion

Digitizing the consumer decision journey

Digitizing the consumer decision journey

In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how. customer experiences for the people who keeps us in business. more

Opinion

Are you ready to overthrow the company kings?

Are you ready to overthrow the company kings?

Everyone likes to think that they run a customer-centric enterprise. After all, no clients = no company, and most of us honestly want to make a difference and create good customer experiences for the people who keeps us in business. more

Case story

Get the next best offer to a segment of one

Get the next best offer to a segment of one

Telenor combines advanced analysis with sales and business knowhow, leading to improved knowledge of each customer’s needs. more

Opinion

Customers don’t care because companies don’t care

Customers don’t care because companies don’t care

As customers are becoming more important to companies the gap between them becomes increasingly obvious. more

Infographic

Changed buying behaviour calls for new marketing methods

Changed buying behaviour calls for new marketing methods

Infographic with facts and market drivers behind the SAS Customer Decision Hub. more